Page Title

Create Unique, Accurate  Titles for Every Page

An example may help our explanations, so we’ve created a fictitious website to follow throughout the guide. For each topic, we’ve fleshed out enough information about the site to illustrate the point being covered. Here’s some background information about the site we’ll use:
[fancy_box]Website/business name: “Brandon’s Baseball Cards”
Domain name:
Online-only baseball card sales, price guides, articles, and news content
Small, ~250 pages[/fancy_box]

Indicate page titles by using title tags

Screenshot showing html code with the title tag selected
Title tag as it appears in an HTML doc

A title tag tells both users and [tippy title=”search engines” reference=”” header=”on”]Computer function that searches data available on the Internet using keywords or other specified terms, or a program containing this function.[/tippy] what the topic of a particular page is. The <title> tag should be placed within the [tippy title=”head tag” reference=”” header=”on”]An element that indicates the header in an HTML document. The content of this element will not be displayed in a browser.[/tippy] of the [tippy title=”HTML” reference=”” header=”on”]Abbreviation for HyperText Markup Language, a language used when describing web page documents. It denotes the basic elements of web pages, including the document text and any hyperlinks and images embedded within.[/tippy] document. Ideally, you should create a unique title for each page on your site.

Page title contents are displayed in search results

Screenshot showing a user query in the Google search box
Google search query for baseball cards
If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Words in the title are bold if they appear in the user’s [tippy title=”search query” reference=”” header=”on”]Single or multiple terms which are input by the user when performing a search on search engines.[/tippy]. This can help users recognize if the page is likely to be relevant to their search.


Screenshot of browser bar
Clicking result displays the page and the page title appears at the top of the browser.


Screenshot showing a Google query for rarest baseball cards
Google query for rarest baseball cards
The title for your homepage can list the name of your website or business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.


Best Practices

[toggle title=”Accurately describe page content” variation=””]
Choose a title that is descriptive and communicates well the main topic of the page content. Do not choose a title without relation to the content on the page or useless titles such as “Untitled” or “Page 7″.
[toggle title=”Create a unique title tag for each page” variation=””]
Give each page a unique title, helping Google know how it is different from any/all other pages. Do not use a single title tag for all or a group of pages on your site.
[toggle title=”Use brief, but descriptive titles” variation=””]
Titles should be both short and informative. If the title is too long, Google will show only a portion of it in the search results. Most search engines use a maximum of 60 characters for the title. Avoid stuffing keywords that are unneeded or misleading.

Further Study

If you’re unfamiliar with the different parts of a Google search result, you might want to check out:

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