Create Unique, Accurate  Titles for Every Page

An example may help our explanations, so we’ve created a fictitious website to follow throughout the guide. For each topic, we’ve fleshed out enough information about the site to illustrate the point being covered. Here’s some background information about the site we’ll use:

Website/business name: “Brandon’s Baseball Cards”
Domain name:
brandonsbaseballcards.com
Focus:
Online-only baseball card sales, price guides, articles, and news content
Size:
Small, ~250 pages

Indicate page titles by using title tags

Screenshot showing html code with the title tag selected

Title tag as it appears in an HTML doc

A title tag tells both users and [tippy title=”search engines” reference=”” header=”on”]Computer function that searches data available on the Internet using keywords or other specified terms, or a program containing this function.[/tippy] what the topic of a particular page is. The <title> tag should be placed within the [tippy title=”head tag” reference=”” header=”on”]An element that indicates the header in an HTML document. The content of this element will not be displayed in a browser.[/tippy] of the [tippy title=”HTML” reference=”” header=”on”]Abbreviation for HyperText Markup Language, a language used when describing web page documents. It denotes the basic elements of web pages, including the document text and any hyperlinks and images embedded within.[/tippy] document. Ideally, you should create a unique title for each page on your site.

Page title contents are displayed in search results

Screenshot showing a user query in the Google search box

Google search query for baseball cards

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Words in the title are bold if they appear in the user’s [tippy title=”search query” reference=”” header=”on”]Single or multiple terms which are input by the user when performing a search on search engines.[/tippy]. This can help users recognize if the page is likely to be relevant to their search.

 

Screenshot of browser bar

Clicking result displays the page and the page title appears at the top of the browser.

Screenshot showing a Google query for rarest baseball cards

Google query for rarest baseball cards

The title for your homepage can list the name of your website or business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

 

Best Practices

Accurately describe page content
Create a unique title tag for each page
Use brief, but descriptive titles

Further Study

If you’re unfamiliar with the different parts of a Google search result, you might want to check out:

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