Optimize Anchor Text for Links

Suitable anchor text makes it easy to convey the contents linked

Anchor text is the clickable text that users will see as a result of a link, and is placed within the HTML anchor tag <a href=”…”></a>.
Screenshot of HTML code showing the anchor text

HTML code with anchor text highlighted

This text tells users and Google something about the page you’re linking to. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about.
Link text diagram

Anchor text helps define the linked page

Best Practices

Choose descriptive text
Write concise text
Format links so they’re easy to spot
Think about anchor text for internal links too

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