Below are links to reference materials and sources as well as more advanced or detailed topics related to online marketing.
Search Engine Optimization
- SEO Guide from Yoast, the WordPress SEO plugin Author
http://yoast.com/articles/wordpress-seo/ - Guide to Keyword Research (from Viperchill)
http://www.viperchill.com/keyword-research/
Promotion
Third Party Services
- FeedBurner: Step-by-Step Setup Guide
http://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-setup-feedburner-for-wordpress/
Social Marketing
Third Party Services
- Link your Twitter and LinkedIn accounts – this will display your latest tweets in your LinkedIn profiles and status updates
http://www.socialmediaexaminer.com/how-to-use-linkedin-with-twitter-for-better-networking/
http://blog.linkedin.com/2009/11/09/allen-blue-twitter-and-linkedin-go-together-like-peanut-butter-and-chocolate/ - Link your website and LinkedIn account – this will display your latest posts on your LinkedIn profile and status updates
http://www.linkedin.com/opensocialInstallation/preview?_applicationId=2200
http://adaldesign.com/support/display-blog-rss-feed-on-linkedin - Pay with a tweet – offer digital (downloadable) products in exchange for a tweet
http://www.paywithatweet.com/sell.php – the original but Facebook share fails
http://cloudflood.com/ – better than the original, less advertising and works with Facebook too
http://paywithatweet.scripteen.com/ – self-hosted script, though looks like the link to be posted/tweeted is editable by the user